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Question
Chocolate Concoctions, a maker of high end chocolate candies, decided to price its boxes of candies below the long-term market price. The decision was made to increase market share and discourage other firms from entering the chocolate market. Chocolate Concoctions was implementing a
a. penetration pricing strategy.
b. price lining strategy.
c. skimming price strategy.
d. variable pricing strategy.
Answer
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