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Question
Citizen Eco-Drive Ad
When Citizen (see the ad above) uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches, it believes he is a(n) __________ who can influence the purchase decision of its target market.
A. opinion leader
B. product champion
C. innovator
D. BzzAgent
E. rainmaker
Answer
This answer is hidden. It contains 194 characters.
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