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Question
Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:a. establish an environment conducive to achieving new-product objectives
b. make the long-term commitment needed to support innovation and new-product development
c. capitalize on experience to achieve and maintain competitive advantage
d. use a company-specific approach that is driven by corporate objectives and strategies with a well-defined new-product strategy at its core
e. introduce ten new products every year
Answer
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