Question

Competitive advantage can be defined as:

a. the ability of customers to properly perform and co-produce their part of a service.

b. a firm's ability to achieve market and financial superiority over its competitors.

c. a pattern or plan that integrates an organization's major goals, policies, and action sequences into a cohesive whole.

d. a firm's ability to commercialize a device, method, or idea that differs from existing norms.

Answer

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