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Question
Competitive parity budgeting refers to
A. matching a competitor's absolute level of spending or the proportion per point of market share.
B. allocating funds to a promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold.
C. allocating funds to a promotion only after all other budget items are covered.
D. determining a firm's promotion objectives, outlining the tasks to accomplish these objectives, and determining the advertising cost of performing these tasks.
E. allocating funds to a promotion based on expected profits generated from it.
Answer
This answer is hidden. It contains 47 characters.
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