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Question
Concerns and criticisms regarding advertising include all of the following except advertising:A) to children is unethical.
B) is often offensive.
C) perpetuates stereotyping of males, females, and minority groups.
D) leads to greater levels of governmental regulation.
Answer
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Related questions
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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B) understand the international market.
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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The "what we can afford" method of budgeting for marketing communications is the most difficult form of communications budget that a company can prepare.
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The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
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The product positioning strategy based on how a product is used is the ________ positioning approach.
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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