Question

Connie decides to open "Connie's Corner Caf" and finds the ideal location for her venture. However, it appears that Connie will have to approach investors or bankers for financial backing. When she talks to her local bank manager, Mr. Johnson, he immediately asks for Connie's business plan. Connie is in trouble because she does not know what a business plan looks like. Which of the following parts of a business plan is focused on creating new products or services and preparing new technologies, ideas, products or services for the firm's market?

A. Preselling

B. Research and Development

C. Test marketing

D. Proprietary technology

Answer

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