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Question
Consumer behavior refers toA. the aspects of a consumer's decision-making processes that cannot be measured.
B. the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C. the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D. the mental and social processes related to purchasing that are innate in a person from birth.
E. those purchasing behaviors that result from (1) repeated experience and (2) reasoning.
Answer
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