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Question
Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the
A. amount of money the customer is willing and able to spend.
B. number of competing or substitute products.
C. demographics of the consumer.
D. attributes used in making the purchase decision.
E. consumer segmentation characteristics.
Answer
This answer is hidden. It contains 175 characters.
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