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Question
Consumers buy water and soda from vending machines. Traditionally, the price of each of these products is about $1.25. If a marketer charges a significantly higher price for such products dispensed by vending machines, such as $2.00 per item, sales are likely to decline. Thus marketers tend to be very consistent in the prices they charge for vending machine products. This is an example of marketers employing a __________ strategy.
A. below-market pricing
B. skimming pricing
C. penetration pricing
D. loss-leader pricing
E. customary pricing
Answer
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