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Question
Cooperative advertising refers to
A. advertising programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products.
B. advertising programs by which a manufacturer pays for national ad distribution and the retailer pays for local advertising expenses.
C. advertising that is paid collectively for all stores located within a specified geographic area, such as a five-mile radius around a particular shopping center or strip mall.
D. advertising paid for by multiple independent firms to promote a product class rather than an individual product or firm.
E. advertising paid for by several unrelated firms to promote a worthy cause such as cancer research.
Answer
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