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Question
Creating advertising to appeal to consumer groups of varying lifestyles, attitudes, values, and behavior patterns is called _____________ segmentation.
a. psychographic
b. phylographic
c. zip code
d. demographic
Answer
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Related questions
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a. synergy.
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Short-Answer Questions What are the seven media literacy skills? Describe each.
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Short-Answer Questions How do genre conventions and production values differ?
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Short-Answer Questions Define and explain the third-person effect.
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Short-Answer Questions What does it mean to say that mass communication serves as a cultural forum?
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True/False Questions People rarely succeed in contesting the dominant culture.
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True/False Questions If you explain an idea to a friend in a letter, you have encoded your message.
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True/False Questions Evening news, documentary, horror film, and gossip magazine are examples of genres.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
b. impediments to media literacy.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
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c. was developed in central Europe, giving more people access to it.
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The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
a. cultural storyteller.
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d. unrelenting agent of change.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
a. shapes the ways we think, feel, and act.
b. tells us what is true and false.
c. creates a national togetherness.
d. offers us hope for a unified future.
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a. with How Much Noise
b. to Whom
c. Using Which Medium
d. to Which Interpreter
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Culture is constructed and maintained
a. through the mass media.
b. through feedback.
c. through encoding and decoding.
d. through communication.
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Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
c. minority cultures.
d. transformed cultures.
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The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. encoding.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
d. feedback.
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Communication is best defined as
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b. conversation between two or a few people.
c. the process of creating shared meaning.
d. the product of large media industries.
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True/False Questions Marconi saw his wireless as a way to broadcast content to large audiences.