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Question
Cultural, including linguistic, diversity is alive, well, and thriving in many countries. Local entrepreneurs and international companies such as Google, Yahoo, and Microsoft that capitalize on that diversity are positioned to succeed. That success depends, however, in large part on
A. their ability to creatively impose their product on others.
B. their capacity to take a biocultural approach to marketing.
C. external market forces that have little to do with peoples cultural, including linguistic, preferences.
D. their ability to hire workers from the markets they hope to enter and teach them the values of their corporate culture.
E. their capacity to follow one of the main lessons of applied anthropology, that external inputs fit best when tailored properly to local settings.
Answer
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Related questions
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A. differences between more and less developed countries in their urban life
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A. greater socioeconomic stratification
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A. anthropologists promoting the study of their field among university undergraduates
B. anthropologists practicing participant observation and taking photographs of ritualistic behavior
C. Robert Redfields work on the contrasts between urban and rural communities
D. anthropologists collaborating with nongovernmental organizations in the 1980s
E. anthropologists aiding colonial expansion by providing ethnographic information to colonists
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A. It is valuable insiders data that can be routinely sold to multinational corporations and state agencies without the consent of the people studied.
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C. It produces a statistically unbiased summary of human response to set stimuli.
D. It is among the most economical and time-efficient tools that exist in the social sciences.
E. It can be produced without leaving the comfort of the anthropologists office.
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C. There is a very specific role for human agency in culture, and the structure of cultural patterns determines that role.
D. Cultural patterns determine the human propensity to classify things in certain ways.
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B. that compares cultural traits within the same society and not across societies.
C. of societies across time (synchronic) rather than across space (diachronic).
D. of societies as they exist today (synchronic, one at a time) rather than across time (diachronic).
E. of societies as made up of individuals, not as a sum greater than its parts.
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The view that each element of culture, such as the culture trait or trait complex, has its own distinctive history, and that social forms (such as totemism in different societies) that might look similar are not comparable because of their different histories, is known as
A. historical particularism.
B. cultural generalism.
C. the Boasian approach.
D. structural functionalism.
E. comparative functionalism.
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A. a continuous concern with how to define and study culture.
B. the theoretical and methodological shift from complexity to models that simplify human diversity.
C. a continuous concern with scientific fundamentals and whether or not anthropologys research subject is best studied scientifically.
D. attention to whether or not anthropological data ought to be comparative across time and space.
E. the disciplines profound commitment to understanding human diversity.
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Diffusion plays an important role in spreading cultural traits around the world.
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Anthropology is characterized by a methodological rather than moral relativism; in order to understand another culture fully, anthropologists try to understand its members beliefs and motivations.