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Question
Customer experience management (CEM) is
A. the integration of the service component of the marketing mix with efforts to influence consumer demand.
B. the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
C. the process of managing the entire customer experience within the company.
D. a cluster of benefits that an organization promises customers to satisfy their needs.
E. the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
Answer
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