Question

Customer satisfaction is an important focus for marketers because
A. marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
B. the financial value of a satisfied, loyal customer over time can be significant.
C. consumers are unable to assess it by themselves.
D. attracting new customers is easier than keeping old ones.
E. a 50 percent increase in customer retention can increase a company's profits by 5 percent.

Answer

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