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Question
Customization refers to
A. the specialization in one very small but highly sought out specialty item.
B. Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C. the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
D. items that are unique in every dimension to minimize feature bloat.
E. novelty items used as sales promotions such as cups, hats, etc. that will be imprinted with a company logo and use the company colors and slogans if applicable.
Answer
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