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Question
Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?
A. She needs to explore the political factors of the situation for the company only.
B. She needs to address the political, legal, economic, and community factors for the company.
C. She only needs to address the technology factors since she is working in social media.
D. She needs to address the political, legal, economic, technology, community, and social factors here.
Answer
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