Question

Danny is in charge of new business development for his advertising agency. He recently made a sales presentation to the administration of Northwest Medical System to discuss the creative approaches his agency would use to differentiate Northwest Medical from its competition. Danny ended the presentation by asking, "When would you like our firm to begin working on your new brand awareness campaign?" In which stage of the selling process would such a question most likely be asked?
a. closing the sale
b. follow-up
c. dealing with cognitive dissonance
d. handling rejection
e. qualifying the prospect

Answer

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