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Question
Data mining refers toA. any form of electronically-generated market research.
B. the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
C. a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.
D. obtaining information about a competitor and its products for use by one's own firm.
E. the use of information derived solely from unsolicited sources such as customer complaints or complements.
Answer
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