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Question
Data with which type of distribution are appropriate for division based on the median split?a. normally distributed
b. unimodal distribution
c. bimodal distribution
d. uniform distribution
Answer
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Related questions
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a. overused test-markets
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
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c. history
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
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a. control
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c. blocking
d. statistical
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
b. cell
c. confound
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