Question

David likes New Balance running shoes. However, when he stopped by the Foot Locker to buy a new pair of running shoes he notice that Nike had a new pair of running shoes that cost $350. To David the higher price of the Nike shoe indicated that it would be a better pair of running shoes. This is an example of _____.
a. premium pricing
b. price lining
c. prestige pricing
d. exclusive pricing
e. selective pricing

Answer

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