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Question
Define forced-choice rating scale and non-forced-choice scale and explain the advantage of using a non-forced-choice scale.Answer
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Related questions
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
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Which of the following are possible test units in a marketing research study?
a. people
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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Interval scales represent the absolute meaning of the numbers on the scale.
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All measurement, particularly in the social sciences, contains error.
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The _____ orientation recognizes that multiple parties are affected by firm decisions.
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One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
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