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Question
Dennis Yu discusses key questions to determine the impact of an influencer. Which point resonates the most regarding influencers?
A. Do they actually take the time to create their own content?
B. Do they have the best tools possible to create content?
C. Do they have an entourage following them to capture everything they are doing?
D. Do they publish their knowledge openly rather than just getting paid for their endorsements?
Answer
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A. content
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A. They get the sense of their vanity metrics.
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C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.