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Question
Dichotomous or multiple-choice alternatives in fixed-alternative questions should not have overlap among categories, which means the categories should be _____.a. exhaustive
b. mutually exclusive
c. positively worded
d. balanced
Answer
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Related questions
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a. overused test-markets
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a. history effect
b. testing effect
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
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a. people
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