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Question
Direct investment in international marketing refers toA. offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B. contracting with a foreign firm to manufacture products according to certain specifications.
C. a national market-entry strategy that entails a foreign company and a local firm investing together to create a local business.
D. having a company handle its own exports directly, without intermediaries.
E. a global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.
Answer
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