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Question
Direct marketing channels refer to
A. the distribution of products and services directly from the manufacturer's production site to end-users.
B. the traditional chain of distribution from manufacturer to retailer to consumer.
C. the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
D. a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E. a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.
Answer
This answer is hidden. It contains 45 characters.
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