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Question
Direct marketing refers to
A. individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
B. a promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
C. communication between a seller and a prospective buyer that can include face-to-face, telephone, and interactive electronic communication.
D. a sales strategy whereby the exchange takes place at the time of engagement, such as selling produce at a local farmer's market.
E. a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.
Answer
This answer is hidden. It contains 36 characters.
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