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Question
Disintermediation refers to channel conflict that arises when
A. a channel member severs relationships with other channel members to work for or with a competing manufacturer.
B. channel conflicts are resolved by a third party.
C. a channel member bypasses another member and sells or buys products direct.
D. channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved.
E. the entire distribution chain is eliminated, such as when a company sets up its own wholesaler and retailer network.
Answer
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