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Question
Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' BBQ Sauce. She wants to target local people who like the special blend of flavors found only in North Carolina barbecue sauce. In developing a marketing strategy to sell the sauce, Lewis decided to join Goodness Grows in North Carolina, a specialty food association that advertises local products and distributes them to local supermarkets and gourmet shops. Lewis has just
A. formed a market segment using critical product features.
B. formed products to be sold into groups.
C. developed a market-product grid and estimating size of markets.
D. taken a marketing action to reach a target market segment.
E. formed prospective buyers into segments.
Answer
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