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Question
During a news conference, public relations practitioners should _________________.
A.serve as the main source of information
B.not field any questions
C.not provide written copies of any statements made
D.not take obvious control of the meeting unless things get out of hand
E.make it clear that the practitioner is the director of the question-and-answer session
Answer
This answer is hidden. It contains 23 characters.
Related questions
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A.Quality Product
B.Good customer service
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A.corporate media relations
B.corporate investor relations
C.corporate public relations
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A.increasing awareness
B.several measurable objectives
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D.multiple ideas
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B.to support military recruits
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A.donors
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A.investor relations
B.brand identity
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Which of the following is TRUE about nonprofit organizations?
A.focus on fulfilling educational mission
B.focus on fulfilling charitable mission
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A.after an election
B.to only the candidate that wins
C.to gain access
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E.None of these
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A.public communication
B.research sources
C.hold large volumes of information
D.link to e-mail for comments
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Which of the following does the book label as the most important aspect of governmental relations.
A.lobbying
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C.fact finding
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E.None of these
Q:
Public affairs efforts include ____________________________.
A.shaping public opinion
B.developing effective responses to matters of public concern
C.helping an organization to adapt to public expectations
D.influencing legislation.
E.All of these
Q:
Trend in annual reports is
A.to include bad news with the good news
B.to CEOs to write their own letters
C.to contract out the publication of the report
D.all of these
E.none of these
Q:
What financial media company has become a major provider of financial news and information in cable television, radio, newspapers, websites and magazines?
A.Reuters
B.Bloomberg
C.Wall Street Journal
D.CNBC
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Q:
What types of backgrounds should someone have before pursuing a career in financial relations?
A.public relations and marketing
B.finance and public relations
C.marketing and advertising
D.finance and marketing
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Q:
A tender offer is when _____________________.
A.a company makes a low price offer for stock
B.a company makes a high price offer for stock
C.two companies strive for control of management
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A.Chrysler
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C.Lipton
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Which of the following news wires requires a fee for services?
A.PR News Wire
B.Reuters
C.Dow Jones
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Q:
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A.revenue
B.cash flow
C.expenses
D.capital
E.profit margin
Q:
Soliciting consumer opinion and making management aware of the effects of corporate decisions on consumers is characterized as a ________________.
A.media relations specialist
B.corporate liaison
C.CEO
D.public relations specialist
E.consumer spokesperson
Q:
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A.Facebook
B.AfterWorld
C.LinkedIn
D.Flickr
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Q:
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A.public relations
B.media relations
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D.advertising
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A.sales promotions
B.free giveaways
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A.lower, higher
B.higher, no
C.lower, no
D.higher, lower
E.no, higher
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A.Enhance the Deloitte brand
B.Raise visibility of Deloitte's member firms
C.Receive recognition through increased media coverage
D.Increase traffic during Impact Day events
E.Reinforce Deloitte's position as a leader in community investment
Q:
Public affairs is usually defined in terms of two related activities-- __________ relations and community relations.
A.public
B.government
C.media
D.consumer
E.legal
Q:
What is the average number of employees in a community relations department?
A.5
B.10
C.15
D.20
E.25
Q:
Questions such as: Is the population homogeneous or heterogeneous? are related to knowing a community's _____________.
A.structure
B.strengths
C.weaknesses
D.perception of the company
E.perception of itself
Q:
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A.independence
B.dependence
C.interdependence
D.relationship
E.location
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What did residents living near Pier 40 in Manhattan, New York say no to?
A.Walgreen's
B.McDonald's
C.Cirque du Soleil
D.Wal-Mart
E.Hooters