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Question
During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example ofA. philanthropic marketing.
B. cause marketing.
C. societal marketing.
D. public relations marketing.
E. transactional marketing.
Answer
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