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Question
During its market segmentation process for the Nike LeBron X basketball shoe, which sells for $200+ a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of
A. selecting target market segments to reach.
B. forming products to be sold into groups.
C. developing a market-product grid and estimating size of markets.
D. taking marketing actions to reach target markets.
E. forming prospective buyers into segments.
Answer
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