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Question
Enabling the customer to see a consistent image in advertising and promotional campaigns is often the greatest challenge facing the integration of the marketing function. True or False
Answer
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Related questions
Q:
Confidentiality agreements are usually signed before any information is exchanged to protect the buyer and the seller from loss of competitive information. True or False
Q:
An excessively long list of screening criteria used to develop a list of potential acquisition targets can severely limit the number of potential candidates. True or False
Q:
Banks are commonly used to provide bridge or temporary financing to pay all or a portion of the purchase price and meet possible working capital requirements until permanent financing can be found. True or False
Q:
The number of selection criteria should be as extensive as possible to ensure that all factors relevant to the firms decision-making process are considered. True or False
Q:
The first step in establishing a search plan for potential acquisition or merger targets is to identify the primary screening or selection criteria. True or False
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McKesson, a drug wholesaler, acquired HBO, a software firm. How do you think the fact that the two firms were
in different businesses may have contributed to what happened?
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What are some of the key assumptions implicit in eBays decision to make this acquisition?
Q:
What factors drove consolidation within the food manufacturing industry? Name other industries that are currently undergoing consolidation?
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What do you think was the major motivating factor behind the Glaxo SmithKline merger and why was it so important?
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What was driving change in the pharmaceutical industry in the late 1990s?
Q:
Acquiring companies often find themselves with certain assets and operations of the acquired company that do not fit their primary strategy. Such assets may be divested to fund future investments. True of False
Q:
Management may sell assets to fund diversification opportunities? True or False
Q:
When a firm is unable to pay its liabilities as they come due, it is said to be in bankruptcy. True or False
Q:
Tracking stocks may create internal operating conflicts among the parents business units in terms of how the consolidated firms cash is allocated among its business units. True or False
Q:
The parent firm generally retains control of the business involved in an equity carve-out. True or False
Q:
Equity carve-outs have some of the characteristics of both divestitures and spin-offs. True or False
Q:
Both a divestiture and a spin-off generally generate a cash infusion for the parent. True or False
Q:
In deciding to sell a business, a parent firm should compare the business after-tax value in sale with its pre-tax value to the parent as part of the parent.
True or False
Q:
Empirical studies show that the desire by parent firms to increase strategic focus is an important motive for exiting businesses. True or False
Q:
Companies wishing to do business abroad often enter into an alliance with an indigenous company to facilitate entry into a foreign market. The foreign company is usually the majority owner in such relationships. True or False
Q:
A joint venture is rarely an independent legal entity such as a corporation or partnership.
True or False
Q:
Give examples of how the partners objectives differ.
Q:
To what extent are the problems plaguing the venture today a reflection of failure to? communicate during the negotiations to form the joint venture? What should they have done differently?
Q:
What factors may have contributed to the decision to discontinue efforts to implement the joint venture? Consider control, scope, financial, and resource contribution issues.
Q:
Do you think it is likely that the new company will become highly entrepreneurial and innovative? Why? / Why not? What can the parents do to stimulate the development of this type of an environment within the new company?
Q:
Describe the advantages of the supply agreement to Garmin compared to outright acquisition of Tele Atlas?
Q:
How would you estimate the market capitalization for Rosneft based on the terms of the share exchange? Show your work.
Q:
Why was Mattel interested in diversification?
Q:
Which of the following is true about integration planning? Without integration planning, integration is not likely to
a. Provide anticipated synergies
b. Proceed without significant disruption to the target business operations
c. Proceed without significant disruption to the acquirers operations
d. Be completed without experiencing substantial customer attrition
e. All of the above
Q:
Which of the following is not typically true of post-closing evaluation of an acquisition?
a. It is important not to change the performance benchmarks against which the acquisition is measured
b. It is critical to ask the tough questions
c. It is an opportunity to learn from mistakes
d. It is commonly done
e. It is frequently avoided by acquiring firms because of the potential for embarrassment.