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Question
Encyclopedia Britannica used to pay to have a business reply card bound into magazines adjacent to its advertisement. The ad asks people to return the card for more information on how its encyclopedias can help children do better in school. Encyclopedia Britannica was engaged in
A. cold-canvassing.
B. order taking.
C. sales follow-up.
D. stimulus-response selling.
E. prospecting.
Answer
This answer is hidden. It contains 104 characters.
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