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Question
Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 20 percent off the Kelley Blue Book price for any 4-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any 4-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the __________ variable. The number of people that responded to each type was the __________ variable, which would suggest best strategy for increasing traffic.A. marketing; dependent
B. dependent; independent
C. control; independent
D. independent; dependent
E. dependent; control
Answer
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