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Question
ErgoWorld Inc. manufactures office furniture. The company is considering adopting a modular production system. A modular system would offer greater value to ErgoWorld if:A. most customers are likely to agree on a single product configuration.
B. its customers prefer to upgrade their products by replacing their entire system.
C. its customers are willing to pay a premium price for extreme customization and personalization.
D. its customers have heterogeneous demands that need to be met in a cost-effective way.
Answer
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