Question

Establishing credibility in persuasive messages

A) is impossible unless the audience is already familiar with you.

B) is a waste of time, since data and evidence are the only things audiences find convincing.

C) requires a condescending, "know-it-all" tone.

D) works only when you make negative comments about your company's competitors.

E) is essential when you are trying to persuade a hostile or skeptical audience.

Answer

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