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Question
Evaluating the results of a marketing decision involvesA. asking prospective customers if they are likely to buy the product during a specified future time period.
B. requesting the firm's salespeople to estimate sales during a coming period.
C. collecting data from marketing experts about changes in the environment.
D. collecting projections from all regional sales managers and making projections based on a region to region basis.
E. monitoring the marketplace to determine if action is necessary in the future.
Answer
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