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Question
Evaluative criteria refer toA. the objective and subjective attributes of a brand consumers use to compare different products and brands.
B. those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
C. those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
D. the attributes of a product that a manufacturer wishes to promote to a specific target market.
E. a list of required product attributes from which a customer will not waver regardless of additional incentives.
Answer
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