Question

Exhibit 13-2
A regression model between sales (y in $1,000), unit price (x1in dollars) and television advertisement (x2in dollars) resulted in the following function:
= 7 " 3x1+ 5x2
For this model SSR = 3500, SSE = 1500, and the sample size is 18.
Refer to Exhibit 13-2. The coefficient of the unit price indicates that if the unit price is
a. increased by $1 (holding advertising constant), sales are expected to increase by $3
b. decreased by $1 (holding advertising constant), sales are expected to decrease by $3
c. increased by $1 (holding advertising constant), sales are expected to increase by $4,000
d. increased by $1 (holding advertising constant), sales are expected to decrease by $3,000

Answer

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