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Question
Explain how cluster analysis can identify market segments.Answer
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Related questions
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A.hypothesis test of a proportion
B.c2 test
C.goodness of fit test
D.degrees of freedom test
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For which statistical test does the formula given below apply? A.Z-test
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A.Excel
B.SPSS
C.Word
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A.index numbers
B.rank orders
C.elaborated numbers
D.real numbers
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Data with which type of distribution are appropriate for division based on the median split?
A.normally distributed
B.unimodal distribution
C.bimodal distribution
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When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage, this is an example of _____.
A.data indexing
B.collapsing the data
C.the outlier effect
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Breaking down the answer to the question: "Have you ever purchased a ticket online for an American Airlines flight?" into subgroups based on gender and zip code is an example of _____.
A.a box and whisker plot analysis
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The _____ is the number of respondents or observations used as a basis for computing percentages.
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When tabulation is done by hand to create a frequency table, this is called ______ the data.
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A.nominal; large
B.ordinal; large
C.interval; large
D.nominal; small
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A.primary and secondary errors
B.Type I and Type II errors
C.critical and noncritical errors
D.Type A and Type B errors