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Question
eZone, an online retailer, uses an online ordering and payment system called PayPlus which accepts credit cards and electronic funds transfers. Its payment Web site has a user-friendly interface. The payment system is heavily secured using encryption technology. According to the Buyer Utility Map, PayPlus is offering _____ utility lever in the purchase stage.
a. cost
b. fun and image
c. environmental friendliness
d. simplicity
Answer
This answer is hidden. It contains 1 characters.
Related questions
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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