Question

Faced with increasing competition from Facebook, Twitter, and other social networking sites, Google decided that it needed its own presence in the social networking site scene. Following brainstorming sessions, Google came up with the idea of Buzz. The Google team released application programming interfaces (APIs) to allow third-party developers to create applications on the Buzz platform and also homed in on features such as sharing links, photos, videos, status messages, and comments for Buzz. A beta-version of Buzz that would come integrated with the company's Web-based e-mail program, Gmail, was announced in February, 2010. After testing user reaction to the new message tool, Google rolls out the code complete Buzz release. It continues to offer newer features that are integrated with Buzz ever so often and is always on the lookout to address any user concerns about privacy that dogged the application in the early days of its inception.

Which of the following statements best corresponds to the monitoring step of the innovation process?

A) Google decides to create Buzz in response to competition from Facebook and other social networking sites.

B) Google's team creates APIs for third-party applications.

C) Google releases the beta-version of Buzz for usability testing.

D) Google rolls out final code complete version of Buzz for users, rid of bugs and defects.

E) Google continues to add newer features and widgets to the Buzz platform and addresses user concerns.

Answer

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