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Question
Fans of Cheerwine cherry-flavored cola are able to explain why Cheerwine is superior to any other type of cherry cola. They are scattered throughout the southeastern United States and are extremely brand loyal. The characteristics of this target market indicate that a promotional mix with _____ should be used.a. less publicity and sales promotion and more personal selling
b. more advertising and sales promotion and less personal selling
c. more sales promotion and personal selling and less advertising
d. less sales promotion and more advertising and personal selling
e. more advertising and less sales promotion and public relations
Answer
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Related questions
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b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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a. long-term selling
b. win-win selling
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a. electronic data interchange (EDI)
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b. conventional channel
c. vertical marketing system
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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