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Question
Figure 16-5
A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale. That firm should use the performance measure of
A. cost per thousand, and pay $0.50 for every time an ad loads, up to $100 per month.
B. a negotiated measure, and pay $100 to post their ad for two weeks.
C. cost per click, and pay $0.50 for every visitor who clicks on the ad and goes to their website.
D. cost per action, and pay $50 for every purchase that originated from an ad on the site.
E. cost per like, and pay $1.00 for every unique visitor who likes the advertised product.
Answer
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