Question



Figure 8-A
The perceptual map in Figure 8-A above shows adult perceptions for beverages. Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults. It will probably be most useful to promote the drink as similar to what?
A. tea
B. fruit-flavored drinks
C. sugared soft drinks
D. regular milk
E. coffee

Answer

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