Question



Figure 4-2
According to Figure 4-2 above, which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display, (2) audio quality, (3) battery, and (4) price?
A. Apple iPhone 6
B. Blackberry Z 30
C. Samsung Galaxy S 5
D. LG G2
E. HTC One

Answer

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