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Question
Figure 8-2
Consider Figure 8-2 above. My Pillow uses infomercials and product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own!" Based on the market research above, which market-product combination should My Pillow target?
A. stomach sleeper-firm pillow
B. back sleeper-medium pillow
C. side sleeper-firm pillow
D. stomach sleeper-soft pillow
E. side sleeper-soft pillow
Answer
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