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Question
Figure 8-6
Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of
A. students that live in a dormitory.
B. students that live in an apartment.
C. students that are day commuters.
D. students that are night commuters.
E. faculty or staff members.
Answer
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