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Question
Figure 8-7
Figure 8-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus with chosen market segments and product groupings. The next step is to develop a simple marketing action to reach a target market. Placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 a.m. and 4:00 p.m. that offer a $2 off coupon on lunch meal would be especially targeted at potential
A. faculty customers.
B. staff customers.
C. day commuter customers.
D. night commuter customers.
E. nonstudent customers.
Answer
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